My Story

Educator. Creative.

As an educator, I have experience teaching and leading at the elementary, middle school, high school, and university levels. As an assistant principal and campus social media manager, I have experience driving communication to all stakeholder groups, and innovating that communication through digital tools and social media platforms.

As a creative, I have 20+ years of experience elevating brands in the music and pop culture space to grow social media platforms, target audiences with short-form video and engaging content, and bringing fresh ideas to brands that can often stall in an ever-changing world.

The intersection of education and marketing creative brings a niche skillset that will bring data-driven output to brands with youth and community as their key stakeholders.

Professional Highlights

Early career: Entertainment buyer for Hot Topic, Inc. (700 retail stores + online). Responsible for buying and marketing music and movie retail products, often custom editions of items exclusively designed and made in partnership with studios.

Published: Created, curated, designed, edited, marketed Revolution on Canvas book series (Volume 1 and 2), published by Time Warner Books, selling a combined 50k+ copies.

Multi-platinum studio recording artist.

Record label manager for Drive Thru Records during its rapid growth phase 1996-2000, overseeing marketing and promotion for a full roster of top selling artists.

Social media manager, marketing manager, merchandise designer for multiple touring bands spanning more than two decades.

Education: Elementary experience working at a school for children with autism. Middle school ILA teacher. High school RLA teacher for grades 9 and 10, and AP Literature to seniors. University adjunct faculty teaching music business for the college of communications at Cal State University of Fullerton. Instructional coach, curriculum writer, professional development facilitator for secondary RLA in Frisco ISD, co-authoring the official district research and writing guides. Assistant principal at two different high schools representative of two ends of the socio-economic spectrum, managing social media for all stakeholders and responsible for crafting the public-facing narrative and controlling the campus story.